It's important to note that the Creator Economy goes far beyond influencer marketing, affiliate revenue, and subscription-based commerce. Thanks to blockchain technology, we can build a decentralized community to leverage and monetize goods, services, and access to creators.
The excitement around the creator economy is driven by the fact it has the potential to re-invent the internet and what's possible without eliminating the critical aspects of the internet that we all love and have learned to enjoy.
This potential includes creating global communities of content creators not tied to any one platform or network and, at the same time, creating new monetization capabilities using cryptocurrencies, creator coins, and NFT's in ways that never existed before.
To fully appreciate the Creator Economy benefits, you need to understand the Creator Economy challenges.
Today we have a global community of independent content creators spreading their ideas around the world, but they face several complex problems:
The lack of trust with centralized brands and platforms, which often keep Creator's work for their use or exploitation,
The lack of centralized brands and platforms, which often keep Creator's work for their use or exploitation,
The lack of payment transparency and fairness, while influencers only see a portion of the payments they deserve, whether in private affiliate links or opaque CPA offers.
The difficulty in identifying relevant products that reflect the Creator's target audience.
The challenges of establishing Creator-to-Creator business relationships with no centralized media.
The lack of trust from Creator to Creator who has no way to verify the integrity or competence of their counterparty.
The lack of information on how to properly copyright content and other Creator assets.
Thanks to blockchain technology, the Creator Economic has is now possible, which takes the Creator-to-Creator relationship to a whole new level by eliminating intermediaries and platform-controlled rules.
Creator economy benefits include:
Payment Transparency & Fairness: Creator Economic transactions are recorded on the blockchain, ensuring transparency and fairness between Creator and Creator. Everyone will see the value of their work as well as receive equal pay for their content.
Easy Creator-to-Creator Business Transactions: Creator communities can quickly identify Creator-to-Creator (C2C) transactions using Creator ID's on blockchain technology. Creator economies are being created where business relationships are conducted without the need for brands or platforms.
Creator Asset Protection: Creator IDs, copyright claims, and content owners will all be created within blockchain technology. Creator assets such as music, videos, and photos will be protected from unauthorized use. Creator-to-Creator peer-to-peer transactions can be conducted with Creator asset protection.
Creator Support Network: Creator communities can have the opportunity to give or receive help and information about best practices, new platforms, copyright protection, and other Creator Economy needs directly from their peers via community forums on the blockchain. Creator economies can have a strong Creator support network.
Creator Transparency: Creators will be rewarded for their transparency and contribution to the Creator Economy community via reputation tokens on the blockchain. Creators who are helpful and transparent will get more rewards in return for their participation and help build an economy based on collaboration, transparency, and Creator empowerment.
Creator Rewarded: Creator IDs, copyright claims, and content owners will all be created within blockchain technology. Creator assets such as music, videos, and photos will be protected from unauthorized use. Creator-to-Creator peer-to-peer transactions can be conducted with Creator asset protection.
Creator Power: The blockchain creates decentralization, but crypto, social tokens, and NFTs will empower Creator in ways we've never imagined. Creator communities can help Creator find their audience to monetize goods and services as well as creator empowerment.
Creators can find more space to participate in creator economies that are thriving on blockchain technology. These markets create a decentralized ecosystem where creators are more autonomous without depending on labels or companies.
Creator transparency will be rewarded for their consistent participation and help build an economy based on collaboration, transparency, and Creator empowerment. Creator economies can flourish on blockchain technology, giving birth to a decentralized ecosystem where creators can easily interact without depending on brands or platforms.
What does this mean for those who identify as creators, those that now understand the power of the creator economy?
You can buy and sell things with Creator-to-Creator peer-to-peer transactions. You will own your copyright and creator ID in blockchain technology. This new focus on transparency and simplification for creators to have more control will allow them to do more of what they love and get paid. Beyond monetization, the most exciting aspect of the creator economy is creating a solid creator support network to get more of the rewards for your participation.
Ultimately, the entire economy will benefit creators, brands, and the community.