Influencer Marketing, Beyond A One-Night Stand!
I decided to change it up on this episode of FOMOfanz as I switch to the other side of the microphone for two very unique interviews I did on the topic of influencer marketing.
As you’ll hear in both interviews I tried to provide a unique perspective as someone that grew his brand as an influencer and has worked with 30 different companies in an influencer capacity while also being someone that has implemented influencer marketing campaigns and works with brands in 2017 to build out strategies for brands in both the B2B and B2C space.
In the second half of this episode,
I joined the Influence Pros weekly show hosted by Heidi Sullivan of Cision and Julianna Vorhaus of TapInfluence to discuss Why Engaged Influencer Communities Trump Influencers With High Following!
Topics covered in this episode:
Why change, collaboration, and community are key to any business
How building a community is far more effective than having a following
Why incentives and rewards need to be individualized
How to guide interactions into more valuable one on one conversations
Why employee trust is the first step toward embracing influencer marketing
Quotes From This Episode
”People want to be able to engage and have conversations with you.” — @iSocialFanz
“A mutual understanding of unfiltered trust and transparency so we can learn from each other. I think that is the future.”1 — @iSocialFanz
“I actually think of an influencer now as three different types. I think of an influencer as a social amplifier or a celebrity type. The second type being subject matter expert or someone that is really the one that is boots on the ground practitioner. And then the third one being the thought leader, the one that has the read, has the stage, but also is the one that knows who the right expert is to connect with and often times who the right amplifier is.” — @iSocialFanz
“The strong influencers of today are not people that ever mention how many followers they have, they talk about how many people they engage with, how many conversations they have.” — @iSocialFanz
I give keynotes and write a lot on the topic of influencer marketing so feel free to check out my Keynote programs and other blog posts on this topic!