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Who decides whether or not the content you create makes you king? The answer is the fans – the people consuming your digital marketing. The problem is, with so much content being created and all the conversations in and around your area of expertise, how can you ensure that the content you create relates to your fans? It doesn’t matter if it’s employee advocacy, influencer marketing or paid social media. If your business isn’t listening, engaging or sitting in the customer’s seat, why should anyone trust your message? 

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