The idea of personal branding is not new, in fact many would argue marketers have been beating the personal branding drum to an almost annoying level over the past 7 years.
Personal brand adoption seems to have taken hold with entrepreneurs, executives and those that consider themselves a “thought leader” but I believe not until every employee, manager and business owner embrace it will we understand the true power of personal branding.
I’ve never liked the phrase personal branding so when I’m coaching clients or giving keynotes I try to explain that what we are investing in is your first impression, your reputation, your resume and the framework for your legacy.
When you ask someone if they invest in their first impression they’ll say yes I update my wardrobe and workout.
When you ask someone if they have a good reputation they give you friends that can vouch for them.
When you ask someone about their resume they’ll refer to their linkedin profile or whatever they used when applying for their last job.
In 2019 I would argue that in both personal and professional life we are in the business of building TRUST and that trust is established, amplified and directly related to the personal brand you are growing daily.
Listen to episode 090 of the FOMOFanz podcast as I go deep into the personal branding discussion sharing insights and predictions that will inspire you to not only invest in your own personal brand but also tell your friends and family to do the same!
- Value of Attending Industry Events for Brand Marketers with Jennifer Watson
- Why you must separate entrepreneurs and thought leaders into 2 groups!
- Just Try This! Find Inspiration From A Rubik’s Cube
- Fyre Festival: Marketing lessons from the event and the Netflix and Hulu documentaries!
- Personal Branding: Why It’s More Important In 2019 Than Ever Before!