What's Included When Hiring Brian Fanzo As Your KeynoteSpeaker Not Just Another Fly-In, Speak, Fly-Out Keynote Speaker
As I was building out a strategy to standout as a speaker, leverage the digital footprint and personal brand I’ve built and get noticed by event professionals and speaker agencies I wanted to “drink my own champagne” and #ThinkLikeaFan
What that means is I wanted my speaker business to be built on my principles and I wanted to leverage what I learned over the years attending events, study the current trends of the speaker industry and collaborate with great speakers I admire.
Every industry is going through a digital transformation and the speaker industry is no different which is why I’ve included unique value add components to my contracts for all my full fee paid speaking gigs to not only standout from the crowd but also #ThinkLikeAFan and do things I wished speakers did that I was a fan of early in my career.
Below are each of the components that I’ve included for all full paid speaking gigs. I include live embed examples of each
Attend the Conference for 6+ Hours
When I say I want to partner with an event, I 100% want to help the event organizer and sponsors look good but I also want to be part of the community, engaging with the audience and supporting fellow speakers.
Guaranteeing that I’ll be at the conference for a minimum of 6 hours eliminates the opportunities for me to speak at 2 events in one day and often times makes booking gigs on back to back days difficult but I made a promise to myself that I would never give into the trend of speakers flying in, speaking and leaving out the backdoor. Losing out on same day gigs is well worth it IMO as I’m able to build relationships with attendee’s and be welcomed into the community which I believe has helped me book gigs at the same event back to back years which I heard seldom happens with most speakers.
— Mistelle Garcia (@mistellegarcia) October 4, 2017
Example 1: Dell Unconference #Social360 I’ve been able to speak at 3 of their events over 18 months as I now call many Dell employees and fellow Dell speakers friends. I was there and they asked me to do an additional session.
— Traackr (@traackr) December 28, 2017
Example 2: Being part of the event allows me to celebrate others but also engage and share what I learn at the event with my 120k engaged Twitter Followers. Social Media Marketing World put on by Social Media Examiner is the largest social media marketing event in the world and I’m proud to say that Twitter data shared by Traackr shows that not only do I tweet a lot but I also drive the most engagement on the event hashtag #SMMW17
Promotional Video Announcement/Ad:
This trend seems to be growing as announcing new speakers being added to a lineup not only should help sell tickets to the event but if partnering with the right speaker it can attract new sponsors, other speakers and an active community new potential attendees.
If the brand wants to use this as a Facebook/Instagram ad then it must be under 1 minute long, otherwise I try to keep videos under 3 minutes long.
Example 1: (US Sailing Leadership Forum for Facebook Ad)
Example 2: Used Facebook Live from the brand account Social Fresh to interview other speakers & discuss what we were looking forward to at the event!
Website & Social Promotion
I’ve worked hard for the last 5 years to build a dynamic, engaged community through social media as my focus has been sharing my knowledge and bringing people along with me on my entrepreneur journey.
Because I’m always giving and engaging with my community they’re always excited to celebrate my wins and promote brands I’m working with. When sharing my wins I try to focus on why I’m excited, what this partnership/event/keynote will be about and how they can get involved. (Especially if an event has a digital ticket for live streaming of the event for sale)
My speaking ride has been an interesting one and my community was asking for more and more speaker content and behind the scenes that in 2017 I event launched a speaker only instagram which allows me to promote and share even more of this content.
Day of Keynote Social Video:
This was something I started with live video at SXSW on Meerkat where I had over 26k people watching me give them a walking tour on-site and previewing the event and what I was looking forward too. I’ve adjust this a bit as live video for an event that is already going on will sometimes take away from other speakers so I create a native twitter video (140 seconds) on my iPhone then pin that tweet to my profile and leverage the event hashtag. For massive events like #Inbound16 it’s often hard to stand out in the twitter feed and let people know where they can watch me on stage so this video I use as a networking tool, promotion of the event and something personalized I create for each brand I partner with. (I offer the raw video file for the events to post on their social as well)
Example: HubSpot Inbound 2016 Event In Boston
45–90 Minute Personalized Keynote / Workshop
I could never be Vanilla Ice or in a band that played the same hit songs year after year as I love testing and tweaking every keynote I give as well as personalizing the stories and in many cases the examples on my slides for each unique audience.
I have a list of 5–6 keynote topics that I give each year but I’m also open to tweaking one to fit an event organizers agenda or crafting a brand new one if they have something exciting in mind that I think I can pull off.
Below is 1 of 4 presentations I gave at Dex Media that was built off of my “Millennial Mindset” keynote but all 4 were customized as they segmented the audience to executives, leadership, employees and the marketing team. This type of customization takes time and I charge a day rate price above my keynote price but doing things like this are what I love about speaking and I’m thankful to have had a very diverse unique career allowing me to relate to audiences of all shapes and sizes:
Example 1: Dex Media: 1 of 4 customized keynotes I gave. Extra proud of this engagement as it was a massive success as you can see from the feedback below the video from the event organizer.
“We were able to squeeze in an all day session at Dex Media in May of 2017. Brian did an absolutely phenomenal job coaching and strategizing with our Leadership Teams. He was able to help them learn techniques and skills needed to bridge the gap between Millennials and Baby Boomers.” via Nicole Wight Sr. Project Manager Dex Media
Event Sponsor and Press Interviews
I’ve never been shy on sharing my opinion and if I’m already at the event engaging with attendee’s it only makes sense be open to doing press interviews and sponsor Q & A’s as not only does it help the event organizer look good but few speakers will turn down the opportunity for additional PR.
Example 1: Post keynote chat with Kate Volman at the @SocialFresh conference!
Example 2: Rachel event organizer for #SMWiFairfax asked me to do an interview with a local news station after my keynote highlighting the event but also great for use promoting future events and gaining the next years sponsors.