I decided to change it up on this episode of FOMOfanz as I switch to the other side of the microphone for two very unique interviews I did on the topic of influencer marketing. As you’ll hear in both interviews I tried to provide a unique perspective as someone that grew his brand as an influencer and has worked with 30 different companies in an influencer capacity while also being someone that has implemented influencer marketing campaigns and works with brands in 2017 to build out strategies for brands in both the B2B and B2C space.
Second half of this episode I joined the Influence Pros weekly show hosted by Heidi Sullivan of Cision and Julianna Vorhaus of TapInfluence to discuss Why Engaged Influencer Communities Trump Influencers With High Following!
“I actually think of an influencer now as three different types. I think of an influencer as a social amplifier, or a celebrity type. The second type being subject matter expert or someone that is really the one that is boots on the ground practitioner. And then the third one being the thought leader, the one that has the read, has the stage, but also is the one that knows who the right expert is to connect with and often times who the right amplifier is.”
“The strong influencers of today are not people that ever mention how many followers they have, they talk about how many people they engage with, how many conversations.” Click To Tweet
Interested in more on influencer marketing from my point of view take a listen to: PewDiePie + Disney + YouTube Expose Influencer Marketing Truth! episode of the FOMOFanz Podcast.
First posted on my medium page here.