A story is powerful because it relates to the audience and allows the audience to put themselves not only in the shoes of the story and the storyteller but oftentimes allows them to feel part of the story. Augmented reality, virtual reality and the adoption of artificial intelligence will soon allow the audience to truly put on the shoes in the story and interact with emotion and dynamic feelings transforming how we experience digital stories.
This is why I love podcasting because when it comes to storytelling audio-only content allows for contextual emotions to be facilitated as well as opening up the listener’s curiosity, giving them the freedom to explore.
What I want you to start thinking about is that as we add more technology to automate the repetitive tasks, what new questions will you be able to ask and what tasks will you now be able to prioritize. I believe that we’re going allow ourselves to do what humans do best which is truly emotionally connect, adding context allowing us to see, to feel and to understand people better.
Innovation such as emotional intelligence being incorporated in augmented reality, virtual reality and artificial intelligence is really where we’re going to see true storytelling take off.
I share some examples including my daughter interacting with Alexa and my twitter customer service experience with Comcast in episode 053.
This is exciting times my friends. If you’re not excited, if you are overwhelmed, if you are confused by some of these technologies that I was talking about the entire month of November. I am dedicating that month to translating the geek speak around the future of innovation. We’re going to talk AI, AR, VR, blockchain, cryptocurrency, IoT, connected cities, cyber security and every other technology buzzword I can find.
As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as@iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.
— Brian Fanzo 😎 (@iSocialFanz) October 30, 2017
02:00 Welcome back to another episode of no fans. My name is Brian Fanzo better known as iSocialFanz. It’s almost Halloween here as I’m recording this episode. I always laugh because people will message me throughout the year. I actually had someone message me this past week and say Brian I was listening to your episode and you were talking about how about Valentine’s Day coming up in the very near future. And he goes I thought it was very funny that you’re not afraid to add context to your podcast episodes where most podcast attempt to do more evergreen type conversations because they’re you know want people to be able to listen to this whenever wherever.
02:44 However and I laugh because I read that and I was thinking do we really think that when we’re listening to a podcast that doesn’t mention the time the day the weather outside Do we really think that that is like all of a sudden like they’re living like that cast is just following me around and it has no contextual elements to it. I honestly think that’s kind of crazy thinking. I think it’s kind of odd for us to almost want to trick our audience into believing that a podcast is recorded you know because I don’t mention the day of the week when I’m recording it or I don’t mention what month I’m recording and all of a sudden it’s going to you know add value I think for me this is actually goes into this episode where today I’m going to talk a little bit about you know a question that I’ve been doing a lot of research on and I have a new keynote presentation coming out next month so December 2017 I have a brand new keynote that will be delivered and the keynote is all about understanding the different sensory innovations that we’re seeing today.
03:54 And so it’s going to be at an event called social fresh. So if you guys haven’t heard me talk about social fresh. Definitely check out SocialFresh social for us is a awesome event. It was actually the very first social media event I ever went to was actually social fresh. Believe it or not. And the cool part about that is fast forward and I’m going to be releasing a brand new key note December 8th and 9th in Orlando Florida. So check out social fresh. I’ll actually put a discount code in the show notes if you guys are interested there. But the event has lots of speakers talking about a whole wide range of topics. And for me this is one of those ones where I was I am really good friends with the founders of this event and he reached out to me and said
Brian I listened to one of your podcast episodes and I thought this is a perfect spot.
04:45 This is the perfect keynote for our presentation for our audience. And the title of it is how innovation is shifting to omni sensory experiences. And if you guys listen to that episode it was a while ago but what I want to talk a little bit about that is my ticket I’m going to break this down into a couple of different arenas over the next three or four episodes of the podcast so the upcoming episode of my talk about artificial intelligence and blockchain and how I think artificial intelligence and blockchain are going to drastically impact a lot of what we’re doing here in you know around storytelling around where these different things are going. But I want to talk a little bit about something that you know I really hinted to at the beginning here which was context.
05:35 You know as we add new realities like augmented reality and virtual reality we start talking about artificial intelligence even start talking about some of the things where we’re looking at technology that is your voice activated my daughter this morning or this morning my daughter this weekend was having a conversation with Alexa you know in our living room about playing her favorite song right now which is apparently the Gummy Bear Song which is a song you know. It’s a good song at first and then it gets stuck in your head you know and I’m a gummy bear. Yeah. I don’t need to break into song for that for you guys there but I thought it was very entertaining. It was it was you know lots going on watching my my three year old daughter interact with Alexa but one of the things that’s missing in that kind of interaction and technology and this is something that is super important for storytelling.
06:28 It’s really the reason why I love podcasting even more so than video. When it comes to storytelling is the contextual emotions that are able to be facilitated via podcasting via audio only as well as the curiosity and our freedom to explore. And let me explain. Because when you’re telling a story right and storytelling is probably you know one of those buzzwords that we hear thrown around a lot but you know a story has a beginning a middle and an end.
07:00 A story is powerful because it relates with our audience and allows the audience to put themselves not only in the shoes of the story or the storyteller but oftentimes allows them to feel part of the story. It’s kind of why I love live video.
07:16 I think live video is really participatory content. It allows us to allow the community those that are watching live right now on Periscope they’re able to actually shape the story that I’m telling they’re actually able to shape the content of them telling by engaging by asking questions by by you know adding their insights to this live video. But one of the things that as we get into artificial intelligence as we move forward with augmented and virtual reality. And like I said I’m I break down my thoughts on AI and block chain and some of these technologies that really have me beyond excited over the next couple episodes of this show. So if you’re interested in kind of me translating the geek speak around a block chain I definitely stay tuned to those episodes but one of the things that’s really important is the is the word empathy and those that you know listen to the show you guys know that you know I think my life’s mission if I’m if I’m ever able to you know be well-off enough to where I can travel the world.
08:19 My focus will be spreading the value of empathy and the importance of being able to you know have an open mindset to not judging and being able to walk in somebody else’s shoes and understand what they understand to feel what they feel. And in this technology world in this artificial intelligence augmented reality alecks and Siri one of the things that’s really missing from a lot of this technology is emotion. That’s right emotion and it’s kind of funny because I just heard Alexa in the other room make that sound because I said her name but emotion is a key ingredient to storytelling.
08:59 You know for me on stage everything that I do onstage is part of me telling the story when I am when I’m you know using my hands where I walk on the stage actually where I positioned my feet on the stage including what slides I use on the screen for when I’m walking to the front of the stage you know what words I use when I use a powerful phrase versus when I use the power of silence. Right these are all different elements of storytelling that allow us to really not only tell a story but evoke emotion from our audience but include emotion in what we’re doing. And I’ve been reading a lot of studies and I’ve been working with a couple of big brands and one of the things that I’m excited about was there is a lot of studies that are out there that believe that artificial intelligence and the incorporation of AI within some of these technologies is going to allow us to to include emotion inside of the voice activated things like a Alexa or like a you know when we’re doing things on our phone or even voice dictation of of you know content.
10:13 You know I write a lot for my clients I write blogs and different things that I write even the show notes for this show and majority of that done is all done via a voice dictation app’s that I that I like to use because I like you know talking a lot more than I like writing. But this is something I think we need to take a step back and so everybody is listening right now and you might be watching here on a live show you might be listening on the on the podcast or maybe you’re watching the video here.
10:39 What I want you to start thinking about is that as we add more technology that to start that starts to automate the repetitive things like automating you know order taking out a McDonald’s. Automating the discovery of data automating sometimes there are need to even Google search something when you know all of the things around us should tell us that we don’t know that answer that it should actually prompt us with something that’s going on. And I really do believe that emotional intelligence being incorporated in augmented reality virtual reality artificial intelligence is really where we’re going to see true storytelling take off. And I see some people here in a live audience without Nick. Nick said that he can’t wait for repetitive tasks to be automated. I agree. Repete and this is the thing where you know to pull the study.
11:31 But there was a I believe it was the Harvard Business Journal came out and said that artificial intelligence is going to replace 1.4 million jobs over the next five years. But it’s also going to create 2.8 million new jobs over that same time frame. Now the argument can be said that we’re going to be replacing remedial task type jobs with jobs that really take some contextual thinking and some data science level you know interpretation of what’s going on. But here’s the here’s the interesting thing around this is that if we were able to tap into our emotions if we’re able to use emotion as one of the variables in within this technology think about what that’s really going to take. Think about that what where this is going to actually go. Right. When you’re asking a question to your phone right when I say you know hey you know let’s say this is a good one right when we’re asking what the weather is like right now.
12:31 Good morning Alexa. Alexa What’s the weather like today. Alex is going to tell you the weather. But if it knows your emotion it knows who you are what you maybe even what you have planned for that day. Maybe you’re excited about something your daughter’s soccer game at the end of the day. It’s not going to deliver that that information the exact same way because it’s now me or take your emotion from your the way you ask the question. The verbiage that you use right. And so yeah we’re not just eliminating fast food jobs. I agree. It’s give me eliminating a ton of remedial tasks but I also believe what this is going to truly do is it’s going to start to allow us to add emotion add context and add feeling to our two elements within our job within our world that we currently are not doing.
13:21 An example for this was you know I tweeted at infinity or Comcast my TV my TV provider because I after being with DirecTV for 11 years I switched to X finity I switched to Comcast and unfortunately I was they sent me an old box an old TV box and the interface was like circa 1990 and I tweeted out saying that I was disappointed about this. This being you know what I considered cutting edge and I was excited about trying this new provider and they engage with me on Twitter back and forth over a three day period that included them getting my new address apologizing sending me a brand new box within a day and a half as well as really you know creating a really personalized conversation but something I thought was funny was I went back and looked at this customer service engagement and I went back and looked at this Twitter D.M. conversation that I had with a brand over a three day period and one of the things that dawned on me was I was like I wonder how many people I interacted with and that are listening if you’ve never engaged with a brand via customer service on Twitter most of the times they use like a carrot sign or like a dash and then they use the initials at the very end so you know what person you’re talking to.
14:39 It’ll say like Dash s or dash BF at the end of the actual conversation and something that I thought was funny was the same person that actually took my original tweet and said hey send me a D.M. Let’s get this fixed that same initials was the exact same initials that followed up with me at the very end of this.
15:02 Very good customer service experience that I had with Comcast asking if I wanted to take a survey. But what I figured out was there was actually six different people or six different initials that engage with me over the entire time of that troubleshooting of that customer service experience on Twitter. And this got me thinking you know these these people just have different initials. They don’t have a different face. They don’t have a different logo. They don’t have emotion. They don’t have no direct personalization other than the fact that I realize that it’s coming from different people. But imagine if we were able to take some of these remedial jobs away and we were all able to add emotion and really true personalization into things like customer service imagine rather than sending me all those messages via Twitter D.M. they send me a video of the person that’s troubleshooting and maybe the next person sent me a video where the person that was troubleshooting is right and this is one of the things that I think when we start looking at storytelling we start looking at the future of innovation we start looking at where things are moving towards.
16:08 One of the things I really do believe is that we’re going to we’re going to allow ourselves to do what humans do best which is truly emotionally connecting right. Adding that context allowing us to see to feel to understand the person that is you know we’re engaging with because I’ve I’ve long believed that technology when implemented correctly is going to make our lives better.
16:34 But for the last nine or 10 years we could argue that it has not made our lives better. It has exposed an ugly underbelly of our world. I will argue the underbelly of the world has always been there it just now everyone has a megaphone. And remember the power of the Internet is that everyone has a voice. The downside of the Internet is that everyone has a voice and this is something that I think is going to be exciting as we move forward. When we start adding things like machine learning and we start allowing the machines to better understand how we want things to happen how we interact right Anna. And Nick just set a funny on the on the live show.
17:13 He just said he kind of likes the being the underbelly. Right. You know and I think you know this is an interesting world we’re getting to because I believe with so much exposure we are very much in a very politically correct society today. I mean the society we are living in you know oftentimes brands are afraid of people who are afraid of leaders are afraid of saying the wrong thing of mentioning the wrong thing or even having an opinion that might be counter what the world is talking about right now because everyone has an opinion and oftentimes if you say something that’s not popular you’ll be truly trolled or bullied. But here’s the part that I wanted to bring this whole conversation around. And the reason I wanted to talk about the future of storytelling is I believe the future of storytelling and the technology enabled storytelling that we’re looking for has not even happened yet.
18:05 I believe basic video video that we’re using today isn’t even tapping into that emotion. It doesn’t understand how we feel how our heart beats. Like my my good friend Tim McDonald always says you know he wants to he wants to help the world feel have a heart beat right in touch the world in a way that he can feel the world’s heartbeat. And I think we’re living in a world now that is so disconnected we have used technology to distance ourselves so far from the human interaction of human condition that we’re now craving this we now want to reach out and it’s going to sound really corny but touch somebody. Reach out and touch them through the digital world. And I believe as we move into augmented reality as we move into virtual reality as we understand artificial intelligence this is where we’re going.
18:59 I remember the first time this lightbulb came out went off for me was I was actually at South by Southwest two years ago and I was sitting in the dell booth now in full transparency. I was paid by Dell to be at the Dell event I was actually hosting the Dell segment of South by Southwest and they had a virtual reality set up that was for you know a a cause that was really trying to raise awareness for the pollution that was going on in the ocean and and how it was affecting the whales. And it was actually Adrian Grenier a his my man from from Entourage. He it was it’s actually his cause that he was there talking about. But I remember putting on the virtual reality headset right now. And here’s the here’s the context I want you guys to think about this right.
19:49 I walked into this room and I was like oh great another celebrity with another cause wanting us to donate money that I don’t have to another cause right. But I watched the video and it gave me a bunch of stats and data about the whale population and how much trash is pumped into our ocean and yes I’m when I grew up at the ocean I surfed every day through high school. To me this is something that you know I love I believe I mean the ocean is my is my is probably my most zen area but you know I was like OK this is cool. I put on that virtual reality headset and I got to be submerged in the ocean and swim with the whales as the pollution was coming down. I got to hear the whales the emotion of the we get the feel the whales as they were navigating this polluted polluted water.
20:43 I got to have context to what it meant when you put your head out of the water in this virtual reality state and there was a coke bottle that was like right off the side of my head and I could feel it because it was it was pressing against my head in the virtual reality headset. And for me I took off that headset and my first thought was My God we have an epidemic we have a problem. Where can I help. How can I donate.
21:10 And then I thought about it for a second and said wait a second. I watched a video I read all the data. Why did I not have that same why don’t I have that same feeling and it was truly that lack of emotional tie that exists when someone tells a story online.
21:27 We’ve all been at the bar and we’ve read a story we read these stories online over and over again and then we hear someone tell us their own personal story sitting next to us in a booth. And that feeling is like nothing else. I really believe this is something we have to tap into. It’s something you have to start to think about. There’s a company called hound H O U N D that is really focused on adding emotional and sensory levels to voice dictation. It’s a company that I had the pleasure of interviewing their CEO a little while back at an event called the Innovation Congress. But I really do believe as we look at this new technology as you look at virtual reality augmented reality artificial intelligence as we look at the power of block chain to decentralize databases and move us forward as we look at the Internet of Things to connect us and give us new sensor data.
22:23 The idea of new emotions in a digital world is going to transform how we tell stories. And for example if I had the ability right now and you were wearing an apple watch like I’m wearing I would love to be able to feel your heartbeat of those that are listening this live right. I have 48 people here that are well are listening live watching this live and how cool would it be if it was able to tap into that overall emotion of everyone that’s watching this. And I would be able to have a haptic sensory feeling on my arm. So not only would I see the hearts coming across my periscope screen or the comments of those that are watching but I would be able to feel you the listeners to me the future of storytelling in a digital world has yet to begin.
23:18 This is exciting times my friends. If you’re not excited if you are overwhelmed if you are confused by some of these technologies that I was talking about. Stay tuned. The upcoming episodes the entire month of November. I am dedicating that month to translating the geek speak of the future of innovation. We’re going to talk AI, AR, VR and blockchain. We’re going to break all of that down for you guys on this show so you don’t have to worry about missing out on some of these trends rather than cure your fear of missing out and hopefully get you excited about tapping into an emotional tie. A true link to a new way of telling stories in the digital world.
24:07 My name is Brian Fanzo better known as iSocialFanz you guys are listening to episode 53 here on FOMOfanz. Thanks so much for listening. I’m sending my feelings to you. I’m excited for the future and where we’re going from here. Cheers.