It’s official!!! Explaining Twitter, using Twitter, and putting more value in your tweets officially got easier today Sept 19th. What happened exactly? Well you can’t tweet more than 140 character still (Thank god they didn’t change that) but now you can use all of those 140 characters no matter if you’re posting a photo, a […]
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Twitter has changed my life, personally and professionally, in ways I can’t even begin to explain. I also understand that Twitter isn’t like any other social network. The quirks and limitations cause many to give up and many others to not see how someone like me finds so much value on the network. I’ve written […]
The live streaming space has been one fueled by chaos and change over these last 18 months. Even what we call apps like Periscope, Busker, YouNow & Facebook Live compared to services offered by Ustream or Livestream.com has been fueled with confusion. Then news of apps like Meerkat, Blab and even Google Hangouts shutting down, […]
Twitter announced that they are simplifying the twitter conversation by not expanding the 140 character limit rather making it less confusing on how many characters you get when you add a link or picture or media or poll and getting rid of annoying things like .@ to send a tweet to all your followers not just […]
As long time fan and believer in the power of twitter, I’ve never been shy in my love for the platform and how its impacted both my personal life and my professional career. At the same time I’ve petitioned that I should be CEO and gone out of my way many times to share tips, […]
After working with 50+ brands on embracing live streaming apps: Periscope, Meerkat, Blab & Facebook Mentions it has become clear to me that not only is this a hard sell because of the change and the fact the platform is LIVE but also because it’s hard to understand analytics and engagement once the live streaming […]
If you were on the internet at all yesterday you probably saw more STARS and HEARTS than you ever knew was possible. For most it was about poking fun and calling attention to the fact that people on social media will get excited and go off on just about anything, even something as simple as […]
Twitter like all technology and social media platforms have changed drastically over the last couple years. While the technology and platforms have changed the impact and value gained has only increased. The problem is a great social strategy and philosophy will only get twitter users so far. The learning curve for new users on Twitter […]
I love twitter as it has changed my life both professionally and personally. But I believe that they are lost in a fight to satisfy Wall Street, decide if they want to be more Facebook than Twitter and they’ve become too disconnected from the user community they hope to serve. This week @Jack was added […]
In my recent blog post “Personal Branding 101: Whats Your Story” I discussed the importance of story telling and understanding what your story is before you worry about building a personal brand. To my surprise many brands and leaders when asked how they can share their stories with their community believe they must give a keynote speech, write a blog post, write a book or produce a video or commercial. Social Media is the perfect platform for storytelling but to do it correctly it’s more than just telling your story with words it’s a compilation of all your digital actions.
The question was asked to me on Facebook… Brian How Do You and Brands Find Value on Twitter?
My answer is pretty simple and quick and I promise it will work!
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There are many reasons why brands are on social media ranging from marketing, to customer service to community engagement and more often than not brands are on social because someone told them they needed to be. No matter what the reason is for a brand being on social media and no matter how they’re currently […]