Demystification of Snapchat! Panel at #SXSW

Was honored to be a part of a panel discussion at SXSW 2016: Demystifying Snapchat!

The panel included a mix of Snapchat Influencers, Youtube Influencers, Technology evangelists and myself a change evangelist. I was honored to sit alongside: @Ginicanbreathe @SunnyLenarduzzi @Scobleizer @erskine and myself, moderated by @SabaSedighi at an event pulled together by @CarlosGil83.
SnapXSW: Snapchat for Business took place on March 14th, with a goal of helping those at #SXSW learn about using Snapchat for business from some of the top Snapchat influencers.

Watch 32 min panel here & make sure to follow each person on the panel, Snapcodes & bio’s below!

SUNNY LENARDUZZI @SunnyLenarduzziScreen Shot 2016-03-19 at 1.15.44 AM
Sunny has almost a decade of experience as an award winning video, social media and online business strategist. From tech start up’s to authors, Sunny has worked with clients across industries — helping Hootsuite develop a YouTube series that increased subscriptions by 75% and Applebee’s hit 1 billion impressions in 1 day. Sunny is also the creator of Recording for Revenue, a digital course on how to leverage social video from Snapchat to YouTube, for your brand or business.

Frank DannaScreen Shot 2016-03-19 at 1.15.51 AM
Frank Danna is the Dir. of Social Strategy at Softway and co-founder of Snapcodes ( He’s also the co-founder of the recently acquired parabox creative, a micro-content agency. His videos have been viewed over 60 million times across social platforms. Frank has created & directed ads for over 100 world-class brands including: ESPN, BMW, HBO, Target, Samsung, Amazon, Uber, and many others. Frank provides a unique and indispensable understanding of emerging social platforms, content strategy, and influencer marketing.

Screen Shot 2016-03-19 at 1.15.58 AMRobert Scoble
As Futurist for Rackspace, the leading Managed Cloud Computing Company, Scoble travels the world looking for what’s happening on the bleeding edge of technology for Rackspace. He’s interviewed thousands of executives and technology innovators and reports what he learns in books (“The Age of Context,” a book coauthored with Forbes author Shel Israel), YouTube, and many social media sites where he’s followed by millions of people.
SNAPCHAT INFLUENCER & STORYTELLERScreen Shot 2016-03-19 at 1.16.17 AM
Virginia Salas Kastilio, is a trilingual third culture kid, who has been to 15 different schools and has grown up all over the world. After a five year career in the high ranking corporates of Apple and Oracle, she has decided to devote her life to the research and spreading of Happiness. She defines herself as a “Catalyst” and is leading a worldwide movement of raising the collective consciousness to new levels of self love and awareness. Her brand “Ginicanbreathe” is where she shares her social art performances and conscious acts of kindness. She speaks out for authenticity and transparency in all aspects of human life. At the age of 26 she has already touched hundreds of thousands of lives with her work.
Screen Shot 2016-03-19 at 1.16.04 AMBRIAN FANZO
Brian Fanzo might be a fast talker and an even faster Tweeter, but he’s also the voice of millennials everywhere. He’s the Chief Social Media Officer and Digital Media Storyteller for MyChannel Inc. and an avid Periscope and blab user under the name @iSocialFanz. He believes so strongly in the power of live streaming that he hosted 25 hours of live streaming at Superbowl City & hosted the #SummitLive event where Periscope and Twitter teamed up to change the social world. He was recently awarded the Top 25 Social Business Leaders of 2014 by The Economist Intelligence Unit and has been nominated for the first ever #ShortyAwards Periscoper Of The Year 2016.

Saba Sedighi (Moederator)Screen Shot 2016-03-19 at 1.16.10 AM
Saba Sedighi is a results driven Marketing Strategist and Video Content Creator. By utilizing her excellent verbal and written communication skills, she takes on an innovative approach towards social selling to connect brands with their audience. Tech savvy, with a broad understanding of social media, influencer and email marketing, Saba is able to deliver optimal results by leveraging her expertise in digital marketing combined with strategic insights.

Event was Hosted by Handsome, a human-centered design and strategy firm located in the hub of Austin’s east side, steps Screen Shot 2016-03-19 at 1.15.37 AMaway from The FADER Fort and much thanks go to Saba as well as Carlos Gil for pulling this amazing group together!

SNAPCHAT might have been around for awhile but based on the buzz of SXSW 2016 and the thoughts of this panel, Snapchat is here for the long haul and only growing each day!

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