Influencer Marketing is growing in focus for brands but the INFLUENCERS as well as the BRANDS have so much to learn!
Breaking News Segment:
Can’t fix stupid, Must establish trust in business today! With influencer marketing that trust must be between:
- Brand to Influencer
- Influencer to Brand
- Influencer to Community
No one contract, brand or event is worth jeopardizing the trust and authenticity between the influencer and their community! Any brand who hires an influencer that expects them to change or any influencer that works with a brand that might jeopardize that authenticity with a community is destined to fail!
Watch 2min clip here of this episode:
- Link from The Guardian mentioned on the show:
- Online Personal Branding and Digital Storytelling Course I created and mentioned on the show: http://BeYourself.Live
View my keynote on Influencer Marketing: Influencer Marketing: How To Discover The Girl Next Door! from Brian Fanzo
Interested in sponsoring this show or having me speak at your upcoming event send an email to Fanzo@iSocialFanz.com