Over the last ten years I have had the pleasure of attending, hosting, and keynoting many events worldwide. Events in industries that range from cyber security to government to cloud computing, marketing, and social media. But never before have I presented before an audience as diverse, as talented, or as unique as the first Periscope Summit.
Attendee ages ranged from 64 to 14 with talents and backgrounds including musicians, life coaches, lawyers, and TV personalities. Summit attendees included people of all races and sexes and people from all over the world. So, what brought this group of people together in NYC for this event in September?
From the outside in it might appear that it was simply the app that each person had downloaded called Periscope. But the truth is, while the app was the platform that users leveraged, it was the community who decided to come together to celebrate each other’s stories, lives and grow the relationships that had exploded in a few short months.
Community Event By The Community For The Community
Originally the event was planned and marketed as “Periscope Summit.” Twitter, who bought Periscope in January of 2015, was not ok with the title so it became “Periscope Community Summit.”
As bummed as I might have been at the time, the name change just might have been the greatest thing to happen to this event. Quickly turning a negative into a positive the four organizers Ryan A Bell, Cathy Hackl, Alexis Cardoza, Alice Chase and Randall Chase skillfully leveraged their knowledge to empower the community to rally together. The then hyper-engaged community came together to create what was in my opinion the best “first” annual event I’d ever attended.
Who & What Was The Periscope Community Summit
The event kicked off Tuesday night at the Hudson Terrace. A night which I now refer to as the “HUG + Selfie + Live Streaming Opening Event.” This event meet-up set the stage for the next two days of more hugs and more celebrating.
The two days of keynotes and panels were kicked off Mr. 10X himself Grant Cardone. Grant energized the crowd talking about the power of live streaming. Although we had a little back and forth heckle while he was on stage talking about Tom Brady he set the stage for two days full of great presentations and panels.
The event was emceed by Mark Kaye & Africa Miranda who did a great job of keeping the 500+ attendees excited throughout the long days of conversations, debates, use-cases and thought provoking discussions.
The keynotes were all amazing and I couldn’t possibly write about each one. Although hearing what power user Alex Khan thinks about Periscope and how Tasmin a seasoned TV broadcaster has been able to experience things around the world thanks to Periscope were two of my favorite keynotes! I also have to mention the awesome documentary that was premiered just before my closing keynote. The team at startbroadcastthemovie.com have done some amazing work. Check out the video below and support their indiegogo campaign here
We Live In A Great World With Talented Great People
The vibe of this event was unlike any event I have attended before. The opportunities to listen, learn and engage were plenty like most events. The difference was the collaborating. People who would have never met or known each other, because they had unique backgrounds and no common interests, other than both used the Periscope app to share their stories were meeting and collaborating on current projects and planning future projects.
I had a conversation with a blind teenager who was accompanied by his parents who told me he listened and learned from my Periscope’s nightly and would re-listen to many of them so he could understand how to increase his use of social media.
I was interviewed by Mario Armstrong the founder of theNever Settle Club and technology host on the Today Show. I sat down with DanAndMoore from Australia who flew out with fellow Aussie Mitch Oates a Periscoper that streams while surfing and who crowdfunded his way to the event.
I got to sit down with ex-porn star Bree Olson and discuss how she was leveraging her audience on Periscope to get donations of clothes for the homeless. I got to hear examples of live streaming use cases from brands like SanDisk, Zappos, UFC, T-Mobile and Roker Labs.
I had my heart torn to pieces as I listened to a panel of scopers discussing the harassment and hate they sometimes see on their scopes. The discussion inspired me to stand-up while the panel was still going on and call out Periscope and the big names on Periscope to not stand for this behavior. All call for all to come together to put the right technology and education in place so others don’t have to suffer the bullying like so many early adopters have. Stay tuned for more information about this cause and signup for my newsletter ThinkLikeAFan.Video so you can help join the fight!
We also had the chance to get our stream on, as all the speakers and panelist took a private yacht trip on the hudson to view the amazing NYC skyline from the water as the capstone of the event.
Periscope live streaming requires the streamer to look into their camera, tell their story, engage their community, provide value and be themselves. This has led to some brands and thought leaders telling me they saw no value or had no plans of using Periscope because it was for self-centered, egotistical arrogant jerks that just want to hear themselves talk. I won’t say there aren’t some of those people on the platform but at all the events I attend I meet plenty of people who aren’t the same person offline as online. At this event not only was the vibe all about the community but 95% of the people I met for the first time were the same or even more amazing offline.
I’ve been to 100’s of events many that were larger in size, had bigger budgets, were fully funded by sponsors and had world renowned speakers on stage but never before had I been to an event that truly represented what I believe is the power of social media and technology…. It’s about connecting GREAT people with GREAT people to do GREAT things!
Power of Community
I created a new keynote for this event focusing not on technology or social media but rather to inspire and motivate the audience to remember that we aren’t in competition with each other and we must celebrate each other’s wins by finding ways to show we care! Ultimately, I entered this event with high hopes because I believe in the power of live streaming. I have shifted my business to allow me to evangelize mobile social streaming to the world. I can happily report that not only did this event blow me away but it represented everything I dreamed of when I titled my keynote.