Why MOST brands SUCK at live video!

This is a full on 100% RANT episode about live video! I couldn’t hold back any longer as I figured 16 episodes in was a good time to share my unfiltered thoughts on the current state of live video specifically on how brands are using the new apps to create crappy boring content and not leveraging the power of apps like Facebook Live, Periscope, YouTube Live, Twitter Live and others. 

It’s time we start talking about WHAT DOES SUCCESS LOOK LIKE.. before we start building out strategies for new media solutions such as live video, augmented reality and virtual reality.  I’ve built out a simple execution strategy for all of my live video projects:

  • Socialize
  • Educate
  • Amplify
  • Execute
  • Report
  • Tweak & Repeat

I discuss this in more detail and break down the mindset required to embrace live video which most brands aren’t embracing hence their live video execution has sucked!

Listen below or on iTunesStitcherGoogle Play OttoRadio – SoundCloud – Product Hunt

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