This is a full on 100% RANT episode about live video! I couldn’t hold back any longer as I figured 16 episodes in was a good time to share my unfiltered thoughts on the current state of live video specifically on how brands are using the new apps to create crappy boring content and not leveraging the power of apps like Facebook Live, Periscope, YouTube Live, Twitter Live and others.
It’s time we start talking about WHAT DOES SUCCESS LOOK LIKE.. before we start building out strategies for new media solutions such as live video, augmented reality and virtual reality. I’ve built out a simple execution strategy for all of my live video projects:
- Tweak & Repeat
I discuss this in more detail and break down the mindset required to embrace live video which most brands aren’t embracing hence their live video execution has sucked!
- Special mention to the new app: Whale
- New course mentioned: http://BeYourself.live
- New sponsor: https://www.twentythree.net/
- Watch the recording of this podcast on Periscope at www.Periscope.Tv/iSocialFanz or Facebook Live: www.Facebook.com/iSocialFanz
- Intro by Vincenzo Landino
Checkout my new course #BeYourself. This online course isn’t focused on a niche or persona rather anyone that wants to tell their story, embrace the power of digital and stand out from the noise!